Selected work / Proven thinking
Different challenges. Different success metrics. One consistent approach: understand the business, find the leverage, and improve what matters.
Impact stories
The WNR client projects and the founder’s earlier experience are shown separately and labelled clearly.
Remington sells through third-party retail platforms, limiting direct sales attribution. Instead of using an unavailable purchase metric, we focused on the reach objective and studied audience and creative engagement. Systematic optimisation helped increase unique reach from around 600,000 to over 1 million after three months.
When direct e-commerce attribution is unavailable, efficiency and quality signals matter. Through targeted creative, audience and campaign tests, CPC dropped from more than €0.30 to below €0.10.
Campaign adjustments alone were not the answer. A broader analysis revealed friction across customer consideration, delivery charges, offer structure and overlooked high-value audiences. We recommended lower shipping costs, volume discounts and smarter targeting alongside campaign changes.
A growing brand needed its paid-media foundations built from the ground up. WNR helped establish the advertising infrastructure, campaign setup and knowledge required for the business to operate stronger campaigns independently.
Working within an earlier Meta client portfolio, catalogue campaign testing demonstrated up to 27% higher ROAS compared with regular campaigns. The findings also prompted a broader review of inefficient budget allocation and the account structure.
High-volume creative production created opportunities, but inconsistent testing made results difficult to interpret. A systematic experiment and reporting framework was developed to separate meaningful creative variables and make future content decisions more informed.
A revised lead generation strategy, more thoughtful form design, faster contact workflows and campaign optimisation helped reduce typical lead costs from €5–€6 to €2–€3, with a best observed point of €1.42. Lead quality also improved based on the client’s assessment.
Results supplied by WNR’s founder and relate to specific historical campaigns; they are not a promise of future results. Earlier Meta portfolio work reflects the founder’s individual prior experience and does not imply a Meta endorsement or that those businesses were WNR agency clients.
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